Refectory Kitchen & Terrace
Insight Hospitality were appointed by The Principal Hotel Co. to source world-class quality of ingredients found throughout Yorkshire and the Yorkshire dales to design new menus. Insight Hospitality also developed front of house interiors, kitchen and bar design with an interior designer. The team also developed a training programme, comms programme and critical path for the launch of a new site, situated in the The Royal York hotel at the foot of the historic city walls. The Refectory Kitchen & Terrace is now a One AA Rosette restaurant, and hosts an all-day restaurant and outdoor terrace serving freshly prepared seasonal fare.
Insight Hospitality also engaged with Plus Agency to develop the branding for Refectory Kitchen & Terrace. Plus Agency ‘developed the branding concept to celebrate their seasonal dishes and champion the world-class quality of ingredients found throughout Yorkshire and the Yorkshire dales. To bring the essence of the brand to life, we engaged illustrator Katie Scott to draw a suite of images for use on their a la carte and dessert menus and drinks lists.’ – Plus Agency