Insight Hospitality were retained by Selfridges group for 5 years to advise on all aspects of hospitality across the group. Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family.

One of the many projects Insight Hospitality carried out included the development of multiple concepts for the rooftop location in the Oxford Street branch. The team set about developing a new roof structure, the roof interiors, designed a new kitchen and bar.

Over a period of 5 years, Insight Hospitality produced the following pop-ups:

On the Roof with Q: The 120-seater restaurant designed to look like a Victorian greenhouse in a secret garden that served breakfast, lunch and dinner and hold a series of talks and events from leading culinary figures such as chefs and producers. The menu included light summery barbecue dishes such as chicken paillard with asparagus and salsa verde and Inka grilled tiger prawns, smoked fregola and pickled lemon. There were also afternoon teas and a breakfast menu featuring organic granola with yoghurt, buttermilk pancakes and eggs Benedict.

The Roof Deck: Californian-style dining space, perfect spot to relish the London summer and dine al fresco below a (hopefully) sunny sky. From flavoursome grills to the best guacamole in town. Sip a delicious seasonal cocktail (or two) before delving into the delicious menu. Cali-style goodness like jalapeno cornbread with a smoked aubergine dip; tuna ceviche with guac & bonito flakes; and larger stuff including charred monkfish with scallops & bacon; a coal-grilled burger with a butter bun and mango salsa; and wood-fired lamb chops.

Forest on The Roof: The roof was warm and cosy – no need for coats or blankets – thanks to its retractable roof, giving the feeling of being both outside and inside at the same time. Warm, winter comfort food populates the menu – from hotpots and grilled seafood to steak and risotto, as well as autumnal veggies including sprouts, ceps and squash. There were also festive cocktails as well as classic Christmas tipples like mulled wine.

On the Roof with Vintage Salt: British summer restaurant, bar and terrace was inspired by a Cornish fishing village, where diners can enjoy a unique British seaside dining experience high above the streets of London. A wooden beach hut will serve an extensive list of wine and champagne and the dedicated G&T bar will offer Gin cocktails. Starters from the Beech Oven menu include; Selection of oysters, Earl Grey smoked salmon, London particular fritters with Colman’s dressing and Spiced tuna tartare served with avocado and pickled cucumber. Diners can then choose from an array of fish dishes including; Lobster buttie with truffled fries, Camden Hells fish and chips and Halibut fish finger sandwiches.

Le Chalet: Here they serve an Alpine-inspired barbecue menu, alongside a crab and shellfish bar. Situated on the terrace will be a log cabin and a hot chocolate cocktail bar. The main inspiration for the restaurant was taken from a traditional ski chalet and then combined with ferns, timber branches and soft, low lighting entwined with branches throughout. The restaurant was designed by Alexander Waterworth Interiors. The menu was inspired by Le Chalet’s sister restaurant – Q Grill – and included hearty dishes to reflect the season.