The emergence of the zeros.

The past few years have seen a remarkable shift in the beverage industry, with a growing trend towards zero alcohol drinks. According to a recent report by industry analysts IWSR, the global market for non-alcoholic beverages is set to grow by 31.8% between 2020 and 2024.

This rise in popularity can be attributed to a number of factors. For one, consumers are becoming increasingly health-conscious, with many looking for ways to reduce their alcohol intake. Additionally, the growing awareness of the risks associated with excessive drinking has led to many people seeking out alternatives to traditional alcoholic drinks.

Another driving force behind the rise of zero alcohol beverages is the changing drinking habits of younger generations. Millennials and Gen Zers are consuming significantly less alcohol than previous generations, with many opting for healthier options such as low-alcohol or alcohol-free drinks.

The success of zero alcohol beverages has been seen across a range of categories, from beer and spirits to wine and soft drinks. In recent years, a number of new brands have emerged in the market, specializing in zero alcohol options.

One of the most popular categories of zero alcohol beverages is beer. In the UK alone, sales of non-alcoholic beer increased by 30% in 2020, according to a report by The Morning Advertiser. This surge in demand has been driven by the introduction of new and innovative products, such as Heineken’s 0.0% and BrewDog’s Nanny State.

Spirits are another category that has seen a rise in zero alcohol options, with more and more brands producing alcohol-free versions of popular drinks such as gin and whiskey. This has been made possible by the development of new distilling techniques that allow producers to create complex and flavorful drinks without the need for alcohol.


Even the wine industry is getting in on the act, with a growing range of non-alcoholic wines available on the market. These products offer a healthier alternative to traditional wines, while still providing the same rich and complex flavors that drinkers have come to expect.

The rise of zero alcohol beverages is also being driven by the growing prevalence of social media. In recent years, influencers and bloggers have been promoting the benefits of zero alcohol drinks, helping to raise awareness and drive demand. This has been particularly effective in reaching younger audiences, who are more likely to be influenced by social media content.

Beyond the health benefits, zero alcohol beverages offer a number of other advantages over traditional alcoholic drinks. For one, they can be consumed at any time of day, without the need to worry about the effects of alcohol. They are also ideal for designated drivers, who can now enjoy a range of tasty and sophisticated drinks without compromising on taste.

Overall, the rise of zero alcohol beverages represents a significant shift in the beverage industry, with consumers seeking out healthier and more diverse options. As the market continues to grow, we can expect to see even more innovation in the space, with new and exciting products hitting the shelves in the coming years.

In summary, the rise in zero alcohol beverages can be attributed to a number of factors, including changing drinking habits, health consciousness, and social media influence. With consumers seeking out healthier and more diverse options, the zero alcohol market is set to continue its rapid growth in the coming years, offering a range of exciting and innovative products to suit every taste and occasion.

May 2023