Bringing in new customers
Since lockdown, many new families and individuals have taken in a pup and the doggy community has grown. Being a dog-friendly venue brings in new customers as pup pawrents who otherwise might not have attended the venue, now can! New owners are always worried about taking their dogs in case they become irritated or don’t get on with other pups. So helping them get comfortable will help bring them in and make them stay.
Of course, creating a community and loving atmosphere is the most important aspect, but venues are also businesses and need to survive. By being dog-friendly you are allowing yourself to also be advertised in places like WagIt. If you’re willing to take it a step further you could create a dog-friendly menu, completely devoted to pups which not only makes them feel welcomed but is a great extra revenue stream.
According to research owners are likely to stay longer per visit if they’re accompanied by their companion. Just because pups aren’t the ones paying doesn’t mean they’re not as im-paw-tant! 😉