The first concept was too modern and not reflecting the classic background we are looking to represent.
The second concept playing between a dining plate and an eye was a bit too encrypted for us.
No. 3 logo was the right direction, playing between the I and the H. However, it felt still corporate and classic.
The fourth concept felt too institutional and classic
So we wanted to look at various colour that could give it the touch of modernity we were after and various fonts.
The development came back with various options :